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Request : OZB03M303172H Telemundo

Destination Program
Destination Status
air_date
destination_reviewer
Destination
reviewed_on
Tue, 12/05/2023 - 15:54
mq_submission_destination
{"submissionDestinationId":774300,"requestedAssets":{"hasPending":true,"hasRequestDocuments":true,"hasFulfilled":false},"frameAnnotations":[],"destination":{"name":"Telemundo","id":216},"lastReviewed":"2023-12-05T20:54:02.464328Z","reviewVersion":1,"claimSubstantiationInfo":{"hasFulfilledClaimSubstantiations":false,"hasNotFulfilledClaimSubstantiations":true,"showClaimSubstantiations":true},"review":{"status":{"id":1045,"name":"Not Approved"},"instructions":[],"reviewerComment":"\u003Cp style=\u0022display:inline;\u0022\u003E\u003Cb\u003EAs per our NBCUniversal Advertising guidelines:\u003C\/b\u003E\u003C\/p\u003E \n\u003Cp\u003EAll environmental claims must conform to the FTC\u2019s Guides for the Use of Environmental Marketing Claims. Any express or implied claims regarding an environmental attribute of a product, package or service must possess a reasonable basis substantiating the claim. It should be clear that the benefit being asserted refers to the product, the product\u2019s packaging, service or to a portion of the product, package or service.\u003C\/p\u003E \n\u003Cp\u003EAdvertisements that include demonstrations, tests, experiments, or other technical, mechanical, electronic, or chemical exhibitions must be accompanied by an affidavit signed by the producer of the advertisement or another supervisory individual who personally observed the production. A. The affidavit must attest that: i. The demonstration is accurate; ii. The demonstration was performed with samples of the product available to consumers or prototypes that perform no differently than the actual product; and, iii. No mock-ups, modifications, or alterations were employed.\u003C\/p\u003E \n\u003Cp\u003E\u003Cb\u003EData Collection:\u003C\/b\u003E A. At a minimum, studies must include baseline and outcome measurements. B. Noncompliance and dropout rates should be controlled and reported. C. Where appropriate, safety and side effect data should be recorded. D. Measures should be valid and reliable, as determined by industry standards and validation tests. E. Evaluators should be adequately trained and should have relevant credentials.\u003C\/p\u003E \n\u003Cp\u003E\u003Cb\u003EExpert Endorsements:\u003C\/b\u003E The advertiser must provide proof of an endorser\u2019s expertise. The endorsement must be supported by valid exercise of the expert\u2019s expertise such as a proper evaluation of the product and comparison of products where relevant.\u003C\/p\u003E \n\u003Cp\u003ENBCUniversal-Telemundo requires recent studies conducted on the advertised product to substantiate claims when the claims in the advertisement make a link between the product itself and the results attained. Studies of other products, individual ingredients, or alternate formulations will not be accepted as adequate support. However, when the link is made between the product and the results attained, then reliable scientific data may be acceptable.\u003C\/p\u003E \n\u003Cp\u003EPlease provide all health and product claim substantiation, all testimonial and producer\u2019s affidavit, product labeling\/box, script, offer detail, and clinical studies. Advertisements must clearly advise consumers (\u201cUse as directed\u201d). Supported clinical studies, appropriate consumer testing, and\/or other scientific evidence for all claims\u003Cb\u003E. \u003C\/b\u003EAs per our guidelines, the advertiser must provide at least \u003Cb\u003Etwo \u003C\/b\u003Evalid clinical studies. Study results must reach statistical (95% confidence level) and clinical significance.\u003C\/p\u003E \n\u003Cp\u003EAs a courtesy we have completed the missing details: selecting final status. In the future, please complete the information correctly to prevent final approval delays.\u003C\/p\u003E \n\u003Cp\u003EFurther comments may apply. Ad standards reserves the right to review and approved the final creatives at their own discretion.Thanks!\u003C\/p\u003E","version":1,"reviewedOn":"2023-12-05T20:54:02.464Z","assignedTo":{"firstname":"Patricia","internalContactable":true,"externalContactable":true,"name":"Patricia Palma","id":8985,"enabled":true,"email":"[email protected]","lastname":"Palma","username":"[email protected]"}},"statusName":"COMPLETED","department":{"advertiser":null,"name":"Telemundo","isReviewer":true,"id":216,"fullname":"Telemundo"},"relatedCodes":[],"assignTo":{"firstname":"Patricia","defaultDepartment":{"advertiser":null,"name":"NBC","isReviewer":true,"id":214,"fullname":"NBC"},"internalContactable":true,"externalContactable":true,"name":"Patricia Palma","company":{"name":"NBC","id":209},"id":8985,"enabled":true,"email":"[email protected]","lastname":"Palma","username":"[email protected]"},"status":"reviewed"}
mq_intg_review_version
1
broadcast_notes

<p style="display:inline;"><b>As per our NBCUniversal Advertising guidelines:</b></p>
<p>All environmental claims must conform to the FTC’s Guides for the Use of Environmental Marketing Claims. Any express or implied claims regarding an environmental attribute of a product, package or service must possess a reasonable basis substantiating the claim. It should be clear that the benefit being asserted refers to the product, the product’s packaging, service or to a portion of the product, package or service.</p>
<p>Advertisements that include demonstrations, tests, experiments, or other technical, mechanical, electronic, or chemical exhibitions must be accompanied by an affidavit signed by the producer of the advertisement or another supervisory individual who personally observed the production. A. The affidavit must attest that: i. The demonstration is accurate; ii. The demonstration was performed with samples of the product available to consumers or prototypes that perform no differently than the actual product; and, iii. No mock-ups, modifications, or alterations were employed.</p>
<p><b>Data Collection:</b> A. At a minimum, studies must include baseline and outcome measurements. B. Noncompliance and dropout rates should be controlled and reported. C. Where appropriate, safety and side effect data should be recorded. D. Measures should be valid and reliable, as determined by industry standards and validation tests. E. Evaluators should be adequately trained and should have relevant credentials.</p>
<p><b>Expert Endorsements:</b> The advertiser must provide proof of an endorser’s expertise. The endorsement must be supported by valid exercise of the expert’s expertise such as a proper evaluation of the product and comparison of products where relevant.</p>
<p>NBCUniversal-Telemundo requires recent studies conducted on the advertised product to substantiate claims when the claims in the advertisement make a link between the product itself and the results attained. Studies of other products, individual ingredients, or alternate formulations will not be accepted as adequate support. However, when the link is made between the product and the results attained, then reliable scientific data may be acceptable.</p>
<p>Please provide all health and product claim substantiation, all testimonial and producer’s affidavit, product labeling/box, script, offer detail, and clinical studies. Advertisements must clearly advise consumers (“Use as directed”). Supported clinical studies, appropriate consumer testing, and/or other scientific evidence for all claims<b>. </b>As per our guidelines, the advertiser must provide at least <b>two </b>valid clinical studies. Study results must reach statistical (95% confidence level) and clinical significance.</p>
<p>As a courtesy we have completed the missing details: selecting final status. In the future, please complete the information correctly to prevent final approval delays.</p>
<p>Further comments may apply. Ad standards reserves the right to review and approved the final creatives at their own discretion.Thanks!</p>

intg_update
Tue, 12/05/2023 - 15:54