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Request : SHHGS2ADJH Telemundo

Destination Program
Destination Status
air_date
destination_reviewer
Destination
reviewed_on
Wed, 02/21/2024 - 16:48
mq_submission_destination
{"submissionDestinationId":806338,"requestedAssets":{"hasPending":false,"hasRequestDocuments":true,"hasFulfilled":true},"frameAnnotations":[],"destination":{"name":"Telemundo","id":216},"lastReviewed":"2024-02-21T21:48:25.599663Z","reviewVersion":1,"claimSubstantiationInfo":{"hasFulfilledClaimSubstantiations":false,"hasNotFulfilledClaimSubstantiations":false,"showClaimSubstantiations":false},"review":{"status":{"id":1042,"name":"Approved"},"instructions":[],"reviewerComment":"\u003Cp\u003EWe have granted approval for the spot while we received affidavits for all testimonials.\u003C\/p\u003E \n\u003Cp\u003EAs per our NBCUniversal-Telemundo guidelines The advertiser must adequately substantiate all express and implied claims made through endorsements.\u003C\/p\u003E \n\u003Cp\u003EConsumer Endorsements A. An endorsement relating the experience of one or more consumers on a key attribute of the product or service will be interpreted as representing what consumers can generally expect from the product or service and the advertiser must present support for this representation. If the advertiser doesn\u2019t have such support, then the advertisement must clearly and conspicuously disclose what the consumer can expect and the advertiser must have support for that claim.\u003C\/p\u003E \n\u003Cp\u003EB. Advertisements presenting endorsements by \u201cactual consumers\u201d should utilize actual consumers or clearly and conspicuously disclose that the persons in such advertisements are not actual consumers of the advertised product.\u003C\/p\u003E","version":1,"reviewedOn":"2024-02-21T21:48:25.599Z","assignedTo":{"firstname":"Patricia","internalContactable":true,"externalContactable":true,"name":"Patricia Palma","id":8985,"enabled":true,"email":"[email protected]","lastname":"Palma","username":"[email protected]"}},"statusName":"COMPLETED","department":{"advertiser":null,"name":"Telemundo","isReviewer":true,"id":216,"fullname":"Telemundo"},"relatedCodes":[],"assignTo":{"firstname":"Patricia","defaultDepartment":{"advertiser":null,"name":"NBC","isReviewer":true,"id":214,"fullname":"NBC"},"internalContactable":true,"externalContactable":true,"name":"Patricia Palma","company":{"name":"NBC","id":209},"id":8985,"enabled":true,"email":"[email protected]","lastname":"Palma","username":"[email protected]"},"status":"reviewed"}
mq_intg_review_version
1
broadcast_notes

<p>We have granted approval for the spot while we received affidavits for all testimonials.</p>
<p>As per our NBCUniversal-Telemundo guidelines The advertiser must adequately substantiate all express and implied claims made through endorsements.</p>
<p>Consumer Endorsements A. An endorsement relating the experience of one or more consumers on a key attribute of the product or service will be interpreted as representing what consumers can generally expect from the product or service and the advertiser must present support for this representation. If the advertiser doesn’t have such support, then the advertisement must clearly and conspicuously disclose what the consumer can expect and the advertiser must have support for that claim.</p>
<p>B. Advertisements presenting endorsements by “actual consumers” should utilize actual consumers or clearly and conspicuously disclose that the persons in such advertisements are not actual consumers of the advertised product.</p>

intg_update
Thu, 02/22/2024 - 10:51